Besides accessing new markets, Blu Business Develoment develops strategies for business expansion and efficient demand creation for its clients. Each clients business expansion strategy is developed individually based on the clients situation and market needs. Nevertheless, Blu Business Development has found techniques for efficient demand generation that can be applied and modified to many business situations.
Rather than frontal marketing and selling approaches to pitch the values of a product, we favor strategies that generate demand resulting in customers request for such products.
Have you ever wondered what Apple’s iPod success would have been without iTunes and vice versa? MP3 players with good functionality existed before that, but only the intelligent marketing strategy made the iPod success happen. There are numerous examples of such demand creation techniques. Sometimes obvious, sometimes subtle, such strategies are usually efficient and can even generate revenue on their own.
For more information and maybe a discussion on how this could work for your business please do not hesitate to contact us at firstname.lastname@example.org