Have you heard about the semiconductor industry in Brasil? Details


To arrange a meeting at the following events, please contact us prior to the event:

SBCCI, Aug 31 to Sep 4, 2015, in Salvador-Bahia, Brasil Details

MunEDA User Group Meeting 2015, Oct 27 to Oct 28, 2015 in München Details

Productronica, Nov 10 to Nov 13, 2015 in München Details

Efficient Demand Creation Concepts

Besides accessing new markets, Blu Business Develoment develops strategies for business expansion and efficient demand creation for its clients. Each clients business expansion strategy is developed individually based on the clients situation and market needs. Nevertheless, Blu Business Development has found techniques for efficient demand generation that can be applied and modified to many business situations.
Rather than frontal marketing and selling approaches to pitch the values of a product, we favor strategies that generate demand resulting in customers request for such products.

Have you ever wondered what Apple's iPod success would have been without iTunes and vice versa? MP3 players with good functionality existed before that, but only the intelligent marketing strategy made the iPod success happen. There are numerous examples of such demand creation techniques. Sometimes obvious, sometimes subtle, such strategies are usually efficient and can even generate revenue on their own.

For more information and maybe a discussion on how this could work for your business please do not hesitate to contact us at

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